Resort Association tourism campaign recognized |

Resort Association tourism campaign recognized

The North Lake Tahoe Resort Association was a finalist last month at the California Travel and Tourism Commission’s prestigious Marketing Excellence Awards for its “N is for North” campaign.

“The California Tourism Marketing Awards honors the best in the industry,” said resort association tourism director Andy Chapman. “We are thrilled to be ranked in the top tier in the Best Overall Marketing Campaign Destination category.”

The “N is for North” campaign is an extension of the group’s Pure Experiences marketing strategy. N is for North, which continues its rollout this spring and summer, highlights the North end of Lake Tahoe. It also identifies and actively introduces the North Shore’s 11 distinct neighborhoods. Methods of advertising include print advertisements, outdoor message boards, e-mail blasts, Internet and direct-mail pieces.

The North Lake Tahoe Visitors Bureaus, Incline Village Crystal Bay Visitors Bureau and the North Lake Tahoe Resort Association work together to promote North Lake Tahoe.

– Sun staff reports

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