Revival: Bringing new life to Tahoe City | SierraSun.com
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Revival: Bringing new life to Tahoe City

Ever-changing storefronts and business closure signs are old hat for a Tahoe City commercial core that has struggled at times.

But beginning this summer, new restaurants and retail shops are helping to inject life back into Tahoe City.

Morning Glory Cottage Furnishings relocated from Tahoe Vista to Tahoe City, opening its doors on North Lake Boulevard next to Olympic Bike Shop June 15.



“We knew it would be good business,” said Tricia Scarcia who co-owns the shop with Marcy Schreiber. “I think Tahoe City is doing so much trying to bring tourists in with weekend things … it’s the only walking tourist town around the lake ” sidewalks, shops, good restaurants.”

Morning Glory, a home decor store, was in a smaller-sized shop in Tahoe Vista next to Jiffy’s Pizza. Its managers wanted to join a more year-round business community and say they hope to attract a strong following of local residents, second-homeowners and visitors to their new locale.



“We hope we’ll start a precedence for more shops coming back to Tahoe City,” Scarcia said.

The Deep End, a new teen night club, will open in the old Pierce Street Annex in mid-July. The managers were hoping to be in business in time for the Fourth of July but due to construction and permitting delays will have to wait a few extra weeks.

“We just have to finish up the kitchen, get permits and open the doors,” said owner JoJo Saunders.

The club is geared toward teens from 15 to 20, and will offer DJs, live music and food. The cover charge will be $20, with half-price tickets available before 8:30 p.m., Saunders said.

“Opening a business is always a risk … I think it will be well-attended. I think kids will come from all spots,” Saunders said in a previous interview. “It’s better than having them out and about on a Friday or Saturday night.”

Starbucks is slated to open in the Custom House building at the end of the month. Though some local residents oppose the corporation’s move to Tahoe City, citing the presence of nearly 10 other coffee houses in the area, the manager of the new shop, Jeff Boyer, said he thinks Starbucks will be an asset to the community.

“Starbucks typically benefits smaller communities it comes into,” he said. “I can tell you we have made positive contributions to the communities we are in around the lake … people love us.”

Starbucks supervisors are focused currently on training new staff, most of whom are Tahoe City residents themselves, Boyer said.

And Syd’s Bagelry, which closed for more than a month beginning in May for remodeling, re-opened earlier this month. The coffee shop will now moonlight as a night spot, with beer taps, a large bottled beer selection, a variety of wine selections and appetizers.

“Tahoe City needed a place like this. What this is, is an inexpensive place to eat and drink for the evenings with quality foods at a reasonable price,” said owner Dean Parra. “I found this niche and I’m trying to go with that.”

The new businesses aren’t the only improvement to Tahoe City.

The Tahoe City Public Utility District unveiled Heritage Plaza last week, a community gathering place located between Syd’s Bagelry and the historic Watson Cabin. The plaza is part of an effort to extend the beauty and accessibility of Commons Beach, bringing activity to the streetfront.

Parra said he expects the new public square to help all businesses in its vicinity.


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