Sears Hometown Store of Truckee recognized as 2013 National Premier Store |

Sears Hometown Store of Truckee recognized as 2013 National Premier Store

TRUCKEE, Calif. — The Sears Hometown Store of Truckee has been named a 2013 second quarter recipient “Sears Hometown Premier Store.” This award recognizes Sears Hometown Stores across the country that consistently offer the highest levels of customer service, outstanding store performance and standards. The Truckee store was one of only 463 locations throughout the U.S. to receive this national recognition in the second quarter.

“To be honored as a Premier Store is a great achievement not only for our store, but also for the community we strive to serve every day,” said Charlie Riley, owner and operator of the Sears Hometown Store in Truckee. “We could not have earned this without the support of our community, and we want to thank our customers for shopping with us throughout the year.”

Only 48 percent of Sears Hometown Stores receive this second quarter award. This year, each store receiving Premier Store status will be given the opportunity to participate in special events along with other Premier Stores.

“We are thrilled to designate Charlie Riley, and the Sears Hometown Store of Truckee as a Premier Store, as a testament to the hard work and dedication shown each and every day to support the community,” said Will Powell, senior vice president / COO of Sears Hometown Stores and Outlet Stores, Inc. “We are committed to continually assisting Hometown Stores and their communities, so that customers everywhere can shop closer to home and enjoy the quality and value found at Sears.”

Sears Hometown Stores are a unique retailing concept; they combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community. Sears Hometown Stores provide exceptional customer service along with an assortment of appliances, tools, electronics, fitness equipment and lawn and garden merchandise. In addition, Sears Hometown Store associates can order anything from the entire selection of merchandise offered by Sears Holdings including apparel, footwear, jewelry and much more for the customer. This format allows customers in small communities to have access to the great products and brands usually found only in Sears’s stores.

To learn more about Sears Hometown Stores, visit the Sears Hometown Store of Truckee, at 12047 Donner Pass Road or

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