Season of change for real estate agents
The upcoming Thanksgiving holiday signals the time of year when real estate agents contemplate whether to renew their membership for the coming year, consider a change of brokers, or possibly seek alternative sources of income.
The total number of agents practicing in Incline Village and Crystal Bay has risen dramatically in the post-recession era. There are now approximately 330 agents competing for business in a community that will see about 400 transactions in 2017. This makes our real estate market one of the most competitive anywhere in the United States.
During the past year, the number and size of Incline Village real estate brokerage firms remained relatively static. None of the big real estate firms expanded to new or larger offices, although some of them did take on a few more agents in their existing quarters.
With so much business being conducted on the internet and agents able to work efficiently from a home office, it’s no longer critical for the largest offices to keep expanding their square footage unless absolutely necessary.
There are rumors that a couple of well-established real estate brokerages in Northern California are contemplating expanding their operations into the Nevada side of North Lake Tahoe. Whether they actually open up new offices or just have a couple of their agents acquire Nevada real estate licenses has yet to be determined.
The existing real estate pie is already divided into a number of pieces. So, any new players should be trying to increase the size of the pie instead of just taking a sliver and not providing any additional value to our local marketplace.
It is much easier for an agent in our market to switch brokerage firms between November and April than during the busy summer season.
Due to the slower pace of activity, you can change brokers and rebrand yourself during the off-season with fewer disruptions to the flow of business. Whether changing firms is beneficial depends on a number of factors, and the goals of each agent. But every year, several agents will change offices or on occasion even get a broker’s license and open their own office in the hopes of achieving better performance.
Agents who have enjoyed a stellar year will use the off-season to contemplate the current commission arrangement they have with their broker and sometimes try to renegotiate more favorable terms. It’s always a little bit of a cross between a tug-of-war and a balancing act whenever agents and brokers sit down to discuss compensation packages.
And since each broker is free to utilize whatever compensation structure they deem appropriate, it can often be a case of comparing apples and oranges when agents try to analyze offers from different firms and decide what course of action to take.
We are seeing more out of area agents trying to sell real estate in Incline Village and Crystal Bay. It’s important for agents, who are not extremely knowledgeable about our market, to partner with an experienced agent or broker. There are many nuances to our contracts, along with local regulations and customs that agents need to be familiar with in order to conduct a smooth transaction. But whether an agent chooses to live at Lake Tahoe full time or commute from outside the area is a highly personal decision.
The property management and vacation rental firms in town have generally remained fairly stable in the past year with staff turnover holding at relatively normal levels. While market share ebbs and flows, no new major players have entered the game and all of the longtime firms are still standing.
This industry has undergone a revolution during the past decade with the advent of online booking and the proliferation of websites, such as Airbnb and VRBO.com. The rental agencies that are still thriving are the ones who managed their businesses well after coming out of the recession, and continue to work hard as they adapt to a changing industry.
Sabrina Belleci and Don Kanare are the owners of RE/MAX North Lake. Read their blog and find weekly stats on their website at http://www.InsideIncline.com
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