Sierra license plate program underway |

Sierra license plate program underway

Sierra Nevada Conservancy directors are unanimously supporting an effort for a marketing campaign to sell 7,500 specialty “Sierra Nevada Conservancy” license plates.

Revenue from the program would go to fund the conservancy.

To date, the Nevada City-based Sierra Fund’s volunteer Marketing Committee has secured 3,000 reservations to date. The Department of Motor Vehicles would begin issuing plates only after 7,500 are reserved.

If the special plates receive full approval, California drivers will be able to acquire them for an additional $50 initially, and then $40 per year for renewal. Funds generated by the plates will go to Sierra projects via the new Sierra Nevada Conservancy.

” Sun Staff Reports

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