Sierra Nevada license plate design unveiled |

Sierra Nevada license plate design unveiled

The Sierra Nevada Conservancy board July 25 unanimously chose the design-in-concept that will be on their proposed Sierra Nevada license plates. The plate depicts a bear with a mountain backdrop and the slogan “California Watershed.”-

This logo will be posted on the Web site as soon as the final design is formally approved. Because the Sierra Nevada Conservancy is prohibited by statute from expending state funds on the license plate marketing campaign, the conservancy board determined that a partnership with the Sierra Fund was the most effective way to manage this campaign.

The Sierra Fund will be responsible for receiving registration applications and transferring the completed applications to the Department of Motor Vehicles along with application fees when 7,500 valid applications have been received.

The Sierra Fund has led the effort to get a specialty license plate for the new Sierra Nevada Conservancy in order to ensure ongoing, sustainable funding for this new state agency. The California Tahoe Conservancy and the California Coastal Conservancy both receive important revenue for their core operations from sales of specialty license plates.- These plates include a beautiful design (a whale tail for the Coast, the lake for Tahoe), and cost the plate owner an extra $40 per year for each car registration, which is then allocated directly to the designated conservancy.

Legislation signed by the Governor last fall, sponsored by the Sierra Fund and carried by Assemblymembers Tim Leslie and John Laird, created a new process for state agencies that want to establish specialty license plates to generate revenue for their programs.-This process requires:

— 7,500 reservations for the license plate must be collected in one year before the license plate will be issued; and

— the Sierra Nevada Conservancy is not permitted to spend any state funds in collecting the first 7,500 reservations.- After that, they can spend 25 percent of the income from license plate sales on marketing plates to more Californians.

For more information or to reserve a license plate, call the Sierra Fund office at 265-8454, extension 11;or send an e-mail to; or visit

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