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Sierra Sun decreases frequency, puts more emphasis online

Ryan Slabaugh
Executive Editor

Dear readers,

Starting next week, the Sierra Sun will be realigning its circulation and dropping its Tuesday and Thursday editions in favor of a three-day publication cycle. While we had hoped to maintain a five-day frequency to serve our readers the most up-to-date news with the print edition, the current economic state made that nearly impossible to accomplish.

Yet, we are optimistic about this change. In circulating Wednesday, Friday and Saturday, we hope to please the majority of our readers we have spoken to the past months, who told us they actually preferred a less-frequent product. They wanted a thicker product with more news that published less often, something with a larger “thud” factor.

Alas, we are not alone in the newspaper world. Papers in Detroit, Pheonix, Kansas City, Chicago, Cincinnati and other regions are also redefining “the daily paper.” In doing so, we are using our websites and e-mail to help enhance the coverage seven days per week, while still taking tremendous pride in our print editions.

We encourage our readers and advertisers to continue to follow us online at http://www.sierrasun.com during the other four days of the week, when we will post news, sports and entertainment information. When you do pick up a print edition, we hope you find it filled with relevant stories that create excitement, intrigue and interest in our communities.

This will begin next week. If you have thoughts, concerns or ideas about our publications, or need an introduction to our robust and informative website, please let Executive Editor Ryan Slabaugh know at rslabaugh@sierrasun.com, or at (530) 550-2650.


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