Sierra Sun sister paper, The Union, moves to paid-content model on its website
Publisher of The Union
GRASS VALLEY, Calif. and#8212; I hope this finds you and yours well as we see another year come to a close and head into 2012 and beyond.
I want to thank you for your loyalty to this 147-year-old company of ours. It means a lot to me and to the great people I work with that you choose to spend time with us each day. We hope we are meeting your expectations as we strive to produce what I believe is one of the best small-town community newspapers in the country.
To that end, we will be making some changes to our website starting today.
Visitors will no longer have free access to 100 percent of the content as they have for at least the past 12 years or so. As you can imagine, it costs money to collect and distribute unique content. Under our All Access Web pricing structure, current print subscribers will be able to access 100 percent of http://www.theunion.com, including the E-edition (electronic edition) of The Union for as little as $1.45 more per month (roughly a nickel per day). Our web/print combo package will still cost as little as 50 cents daily, half the price of a bottle of water (which isn’t delivered to your home by 6 a.m.).
The site will continue to provide a substantial amount of free content, such as breaking news, weather, classifieds, real estate, obituaries and job postings, but those web visitors looking to read the day’s news stories will have to subscribe, or purchase a $1 day pass.
I hope you agree that this decision is long overdue and that the cost still represents a significant value, especially when stacked against a cup of coffee, bottle of water or video rental. There aren’t many things you can have delivered to your door each morning (snow or sun) for less than 50 cents.
You can get a free trial of All Access, just visit http://www.theunion.com/freeaccess