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Ski Homewood has new owner, name

Tanya Canino, Sun News Service

LAKE TAHOE – A family man has purchased the West Shore’s family ski resort, changing the name to Homewood Mountain Resort.

Jeff Yurosek, the managing member of JAY LLC, purchased Ski Homewood on Nov. 18 for an undisclosed price.

Yurosek owns a pistachio farm near Bakersfield and is also an agricultural real estate broker in the Central Valley. However, his family moved to Tahoe City four years ago and Yurosek was commuting.

“I want to spend more time with my family,” Yurosek said, adding that he and his wife have three children.

Yurosek said he has only skied at Homewood once when he was young, but he was interested in purchasing the property because of its potential.

“I want to try to improve the place,” said Yurosek.

Ski Homewood was not on the market when Yurosek began considering the resort, but general manager Jim Mitchell acknowledged that the company headed by Steve Wyler had been “looking for investment capital for a number of years.”

Wyler, who purchased Homewood four years ago, will maintain a home in Tahoe, but has returned his focus to his businesses in Los Angeles.

Yurosek is now the chief executive officer of Homewood Mountain Resort, while Mitchell will continue as general manager.

“I have complete confidence of Jim’s ability as does the staff of Homewood,” Yurosek said.

The new owner is “a very astute business person, who recognizes a value and an opportunity to develop a ski area that will complement the community,” Mitchell said.

Mitchell said the West Shore ski resort will be aiming to improve the skiing experience for locals and visitors.

“Our goal is to improve the amenities that our customers today demand. With professional management and the advent of JAY, we can explore its potential and take it right to the next level,” Mitchell said.

The “next level” will be to improve the amenities for skiers, such as food and beverage, rentals and customer service.

Already, Homewood has added a new snowboard center with all new snowboard rental gear, including the Switch step-in binding system. The resort has also added two more grooming machines and four fan guns to augment the snowmaking.

During his tenure as owner, Wyler improved the infrastructure of the resort by upgrading the lifts and the lodges, so now Yurosek can concentrate on customer amenities, Mitchell said.

In the past, resort management has taken a “passive approach” to implementing a master plan that would expand the area, he said.

And for a while, that will remain the same until other goals are met.

There is a steering committee established to consider expansion of Homewood Mountain Resort, possibly to Ellis Peak, but it is in the very preliminary stages, Mitchell said.

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