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Ski resorts report record weekend

ANNE GROGAN, Sierra Sun

Every local downhill ski resort reported record sales during the President’s Day weekend, as a holiday and excellent snow conditions brought visitors out in droves..

The period which ran from Friday through Monday of President’s Day weekend brought Squaw Valley USA its best four-day sales performance ever, Controller Ron Welton reported.

“The weekend started out well on Friday and by Monday we had a record weekend,” Welton said. “We had an all-time record for the four-day weekend.”

Diamond Peak also reported an all-time weekend record.

“We had the biggest weekend ever in our 33-year history,” Marketing Assistant Colleen Kaufman said. “Everything went very smoothly.”

The Tahoe Donner Ski Hill also reported an all-time record weekend.

“Saturday was an all-time record for us,” Ticket Sales Assistant Mary Hall said. “Sunday would have been too if not for Saturday. It was the biggest two-day record ever.”

Alpine Meadows reported record sales as well.

“Saturday was Alpine’s best day in history,” Marketing Director Rachel Woods said. “Our parking facilities were filled by 10:30 a.m.”

Ticket sales at Alpine are determined by parking conditions, Woods said. When parking is no longer available for the day, ticket sales are discontinued.

Homewood Mountain Resort’s Marketing Director, Collier Cook, said Monday was pleasantly busy and the weekend had been great.

“We had an amazing weekend,” Cook said. “The snow conditions, the weather, the guests – every once in a while it all comes together. And this week-end it did.”

Northstar’s Marketing Director Erin Bernall made almost the exact comment.

“The holiday weekend was actually a record weekend for us this season,” Bernall said. “It was wonderful. Conditions were great, the weather was great, people were having a good time. All in all, this President’s Day weekend was definitely the weekend that we were crossing our fingers for and it happened for us.”

Bill Hudson, sales manager at Sugar Bowl, reported that conditions are better now than any previous time this season. Hudson also said the weekend had been a success.

“We had a great day on Saturday,” Hudson said. “We had record sales and everything went really smoothly. We’re especially happy with how our mountain handled the crowds.”

Donner Ski Ranch reported that Saturday’s sales were 150 percent higher than the Saturday of last year’s President’s weekend.

“We had great snow and we turned some pretty impressive numbers,” Marketing Director Todd Repsher said.

Boreal reportedly had to turn people away for a short time on Saturday because the parking lot was full.

“We had a very, very good weekend,” Marketing Director Jody Churich said. “It’s probably the best weekend we’ve had this year. Soda Springs had a banner weekend as well.”

Three Truckee hotels reported no vacancies over the weekend or throughout the week and local law enforcement agencies reported that the weekend had been relatively quiet.

California Highway Patrol Public Information Officer Ron Wulff said that forecasts for bad weather which never materialized resulted in a nicely staggered departure of weekend visitors.

Interstate 80 was closed for almost two hours on Tuesday, however, due to numerous accidents in the Gold Run area, Wulff said.


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