SnowGlobe gets one-year go-ahead |

SnowGlobe gets one-year go-ahead

Adam Jensen
Attendees take in the music and vibe at the 2012 SnowGlobe Music Festival.
File photo |

The SnowGlobe Music Festival is set to return to South Lake Tahoe for a third year this December, but may have to find a new home in 2014.

On Tuesday, the South Lake Tahoe City Council authorized the return of the electronic dance music festival in 2013 while also expressing concerns about the impacts to the soccer field near Lake Tahoe Community College, where the event is held.

Following this year’s festival, the field took several weeks to clean properly, City Manager Nancy Kerry told council members in a staff report.

“The playfield is not the best use of the field and cannot absorb the impact of the festival year after year,” Kerry said. “A new location must be found for subsequent years. Approving the festival for one more year will provide the producers sufficient time to find a new location.”

As part of Tuesday’s decision, the council authorized the expenditure of $25,000 in city labor costs to support the festival, while requiring promoters of the event to provide a $25,000 deposit and cover high-traffic areas of the venue.

The festival will be required to adhere to standards established in 2012, including maintaining sound levels below 95 decibels and stopping music at 10 p.m. Dec. 29 and 30 and 12:30 a.m. New Year’s Day.

The economic impact of the festival, which brings about 13,000 attendees to the South Shore has been estimated between $5.8 million and $14 million, but the long-term benefit could be longer, Kerry said.

“The age of festival attendees are estimated between 18 to 34, which are the demographic that develop long-term ties to communities where they vacation and create lasting memories for which the economic benefit exponentially increases,” Kerry said.

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