State DMV reaches out to YouTube-MySpace youths
October 24, 2007
GRASS VALLEY ” To reach a new generation of teen drivers, the California Department of Motor Vehicles has created a channel on the popular video-sharing Web site YouTube.com and social networking site MySpace.com to teach safety skills.
The DMV hopes the Internet sites will be used as a complement to the California Drivers Handbook, used for decades to teach the rules of the road.
“YouTube gets millions of viewers each day and the DMV saw this as an excellent tool to reach out to the masses,” DMV Director George Valverde said. “Each video clip teaches a very important aspect of driving.”
The video clips at the new YouTube site are meant to help teens hone their driving skills from their computers, the state agency said.
At least one Tahoe-Truckee driving instructor thinks the DMV strategy is a significant step forward in educating young drivers.
“It’s good that the DMV tries to put [safety lessons] in a format that the younger generation can relate to,” said Dan O’Rork of Professional Driving School, who has taught driving to Truckee-Tahoe high school students.
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The DMV’s page on MySpace.com also links to the teen section of the official DMV Web site.
On YouTube, a click of the mouse takes viewers inside a big rig to see what a trucker sees and what particular issues befall motorcyclists. Viewers can also watch a young man take his driving test and learn about common mistakes made by new drivers.
Clips from “the top 10 reasons for failing a drive test” include unsafe lane changes, failure to yield, failure to stop and lack of experience.
The channel provides 54 short video clips that range from one to five minutes, and they can be used as a complement to the California Drivers Handbook, according to the DMV.
“Traffic safety is our top priority, and with the YouTube videos, we hope to catch the attention of each and every teen driver as well as seasoned drivers in California,” Valverde said.