Study: Visitors, locals spent more than $2 million during SnowFest! 2010 |

Study: Visitors, locals spent more than $2 million during SnowFest! 2010

TAHOE CITY, Calif. and#8212; The annual SnowFest! festival positively impacts the North Lake Tahoe economy to the tune of seven figures, according to a recent financial study.

Ruth Schnabel, executive director of SnowFest!, said the festival is instrumental in attracting visitors in early March, typically a time when local businesses see a drop-off in tourist activity.

Schnabel points to a trickle-down effect, detailed in a recent economic report performed by Birchhill Enterprises, designed to assess the economic impact of SnowFest!

and#8220;The best way to explain it is like this: imagine visitors spend $10,000 at local businesses,and#8221; Schnabel said. and#8220;Well, those businesses will use that money to do laundry, which helps the Laundromat. The owner of the Laundromat then spends his revenue on a nice meal at a local restaurant. The money circulates through the community many times.and#8221;

Schnabel is focused on promoting the positive economic impact of the festival as donations necessary to promote the event have dwindled in recent years.

and#8220;In 1989, community members donated $16,000,and#8221; said Schnabel. and#8220;In 2010, community members donated $6,000. Iand#8217;m concerned the community takes the festival for granted. Hopefully, by demonstrating the economic impact, the community will get behind the event again.and#8221;

Organizations or individuals can donate anywhere from $25 to 2,500. Visit for details.

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