Sugar Bowl closes Truckee store to focus on summit operations |

Sugar Bowl closes Truckee store to focus on summit operations

After five years in operation, Sugar Bowl Ski and Sports closed its store in the Gateway shopping center in order to focus on the expansion of its core business at the mountain, according to Sugar Bowl officials.

With Sugar Bowl’s continuing mountain expansion and the recent acquisition of Donner Summit Lodge, management decided to focus on the company’s business on the summit.

“The great staff from the Truckee location will continue to serve Sugar Bowl guests with the same exceptional service as always at Sugar Bowl’s summit locations,” said Greg Murtha, director of marketing for the resort.

As this season marks Sugar Bowl’s 60th anniversary, the resort is spending $5 million in new improvements. A brand new high-speed quad chair was added to Mt. Disney, which leaves just off the deck of the Sugar Bowl Village Lodge. On Mt. Judah, there are five new trails and a new beginner quad chair that leaves from the Day Lodge that was built last season.

Murtha said that snowmaking capacity has also been increased to ensure quality skiing and boarding for the early season.

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