Sugar Bowl hires former Intrawest, Vail rec director
Sugar Bowl Ski Corporation has selected John Monson to be the resort’s new Director of Marketing and Sales. Monson, 37, will be responsible for leading all promotional initiatives for the historic Tahoe resort.
“We are thrilled to have someone with John’s experience and skill set joining our team,” said Sugar Bowl General Manager Rob Kautz. “We’re confident his efforts will not only deliver local and regional results, but have a far-reaching presence into the industry overall.”
Monson, a seasoned ski industry veteran, comes to Sugar Bowl from Vail, Colo.
“I’m not too sure I could ask for a better ski resort sales and marketing opportunity,” said Monson of his new role at Sugar Bowl. “The product is fantastic, the team is progressive and the skiing community recognizes Sugar Bowl as a unique, quality experience. While I look forward to being part of Sugar Bowl’s successful future, I’m at the same time humbled to be a part of such a rich and storied history in Tahoe skiing.”
A graduate of the University of Colorado at Boulder, Monson relocated from Boulder to North Lake Tahoe in 1994 “to ski the legendary steeps of the Sierras.” Soon after, Monson returned to Colorado to launch his ski industry sales and marketing career with United Airlines Vacations, promoting air service and vacation packages to the 25 ski resorts United Airlines services, including numerous Tahoe-area destinations. Monson relocated to Truckee in May with his wife Bridget Davis, who was promoted from director of sales at the Ritz Carlton, Bachelor Gulch in Beaver Creek, Colo., to director of sales and marketing for the new Ritz Carlton Highlands, Lake Tahoe.
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