Sun Editorial: Amgen tour a success, despite cancellation
May 18, 2011
In Lake Tahoe, you can always bet on Mother Nature being unpredictable, and in the case of the Amgen Tour of California, her timing could not have been worse.But our region cannot dwell on what could have been in the aftermath of race officials’ decision to cancel the first two stages in the basin. After all, it was the right move, as rider and spectator safety must be the No. 1 priority.Rather, we should be patting each other on the back for accomplishing something far greater than hosting a bike race. We came together as a region andamp;#8212; North Shore, South Shore and Truckee andamp;#8212; and set the stage for what undoubtedly would have been a tremendous showcase of the entire Truckee/ Tahoe region for the world to see.Sure, there are some things to be disappointed about, such as the likely negative impact the cancellation and foul weather had on what would have been a much higher-than-average weekend for revenue in the spring shoulder season.But we all can benefit as a region from the countless man hours and thousands of dollars reinvested in our region by our hard-working business and tourism leaders over the past year. These leaders not only convinced race officials that Tahoe/Truckee is a suitable venue for the Tour of California, but also set out on an impressive collaborative regional marketing and promotional campaign.North Lake Tahoe Resort Association Tourism Director Andy Chapman put it best: andamp;#8220;We have to lick our wounds a little bit, but we are moving forward and not backward. Lake Tahoe is still and will continue to be one of the iconic images of the state of California.andamp;#8221;He’s exactly right, which is why we must consider the 2011 Amgen Tour of California in Lake Tahoe a success. Not because it was canceled, but because we did everything we possibly could leading up to Mother Nature’s unfortunate surprise.In a time when we are searching for answers to our economic issues and truly questioning the future of sustainability in Lake Tahoe, coming together as a region and marketing it as a whole has never been more important than now. We can use the 2011 Amgen Tour of California as the perfect template on how to move forward.