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Sun launches new system for classifieds

Staff Reports

Reflecting the launch of a new classified computer system, today’s newspaper features the debut of Tahoe-Carson Classifieds.

With an emphasis on customer service and enhanced advertising options, Tahoe-Carson Classifieds allows readers to place classified ads by calling a new telephone number that connects directly to a consolidated call center located in the Tahoe-Carson area.

The local number is (530) 550-9696.

“The overriding necessity for the new classified computer system was to make sure we were Y2K compliant,” said Paul Keen, classified and Internet manager for the Tahoe-Carson Area Newspapers. “The changes also allow our newspapers to offer cleaner looking and easier-to-read classified sections, and give advertisers more choices to enhance and place more effective ads.”

The six Tahoe-Carson Area Newspapers include the Sierra Sun in Truckee, Tahoe World in Tahoe City, North Lake Tahoe Bonanza in Incline Village, the Tahoe Daily Tribune in South Lake Tahoe, the Nevada Appeal in Carson City, Nev., and the Record-Courier in Gardnerville, Nev.

Although people may still place classified ads in person at the Tahoe World, the centralized call center and convenient local phone numbers represent a move to increase the quality of service to people placing ads by phone.

“The advantage to a centralized call center is having more highly trained and accessible staffing that allows us to be the customer-service driven department we want to be,” Keen said.

The new system, Keen added, allows the newspapers to be on the forefront of emerging technology and better integrate print and on-line classified advertising.

“Of course, Tahoe-Carson Classifieds also gives advertisers the benefit of the substantial reach of our six newspapers,” Keen said.

For classified advertising information, see the Classified Index in today’s edition or call (530) 550-9696. Classified ads also may faxed to (775) 887-2408.

– World News Service


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