Survey seeks input on business climate of the North Shore |

Survey seeks input on business climate of the North Shore

Ryan Salm/Sierra SunPam Jahnke, executive director of the North Tahoe Business Association, holds surveys in the Kings Beach Post Office.

To gain insight into where locals shop and what they shop for, the North Tahoe Business Association sent out surveys last week to residents of Kings Beach, Tahoe Vista and Carnelian Bay.

The survey, which asks 12 questions on a variety of topics, is part of a series of surveys that look at the business climate on the North Shore, according to Chuck Morgan, vice president of the North Tahoe Business Association, which is based in Kings Beach.

“The goal is to obtain information on where local residents shop, how they make the decision about where to shop and what types of businesses they would support locally,” said Pam Jahnke, executive director of the association.

Morgan said the business association surveyed businesses last year and is finishing up its visitor survey. Once all the results are tabulated, the association plans to develop a business retention plan and a business recruitment plan.

“When more commercial space is developed, we want to make sure those fill up,” Jahnke said.

The Economic Restructuring Committee, which spearheaded the survey, hopes to have the residents’ surveys in by mid-June and a package to hand to local commercial Realtors by early next year, Morgan said. The North Lake Tahoe Resort Association and the Placer County Redevelopment Agency are also partners in the project.

“We encourage people to respond to the survey,” Morgan said. “This is a good chance for people to get their voices heard.”

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