Switchback PR + Marketing, Inc. hires Gretchen Sproehnle | SierraSun.com

Switchback PR + Marketing, Inc. hires Gretchen Sproehnle

Switchback PR + Marketing, Inc. has hired longtime Tahoe-Truckee graphic designer/marketing specialist Gretchen Sproehnle as creative director.

“The Switchback team is a creative and enthusiastic group and I’m proud to be the newest member,” Sproehnle says. “I’m looking forward to working for Switchback’s diverse and interesting clients.”

A lifelong resident of North Lake Tahoe, Sproehnle began her marketing career as a journalism student at the University of Colorado, Boulder. After college she returned to Tahoe and continued her graphic design career path at Print Art, a local design firm, and then as a production manager of the newspaper tabloid Sierra Ski Times.

Later she joined the sales and marketing staff at the Resort at Squaw Creek. Sproehnle was then hired as a marketing assistant at Alpine Meadows where she moved up the ranks to become communications manager and then advertising director at the resort. It was at Alpine Meadows that she met and worked alongside Brinn Wellise, Switchback president.

“I have worked with Gretchen for over 15 years since our days in the Alpine Meadows marketing department,” Wellise says. “I couldn’t be more excited about her being part of our team. Gretchen is incredibly talented and professional, and she brings a new element to Switchback with her design expertise.”

Sproehnle has worked as a freelance designer for nearly a decade, handling print and web projects for a multitude of local clients.

In her new position at Switchback, Sproehnle’s scope of work will include graphic design, copywriting, advertising, Web site consultation/design and public relations.

Sproehnle lives in Tahoe City with her husband, Rob, and daughters Emma and Olivia.

Switchback Public Relations + Marketing, Inc., founded in 1999, is an innovative, full-service public relations and marketing firm with eight employees in the Truckee office, a satellite office in New York, several senior consultants and specialists and two interns. Switchback specializes in lifestyle, travel and tourism, real estate/development, sports/outdoors, food and beverage, luxury services and business-to-business accounts and serves a large local, regional and national client base.

For more information on Switchback, visit http://www.switchbackpr.com or call 550-2252.