Switchback’s Nevada County tourism presentation postponed | SierraSun.com
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Switchback’s Nevada County tourism presentation postponed

Sun staff report

TRUCKEE, Calif. and#8212; The company charged to develop a tourism marketing campaign for Nevada County has submitted three options for a branding campaign, but is postponing a website presentation.

Truckee-based Switchback Public Relations and Marketing provided the county with three marketing brands to choose from; those submissions were reviewed by the budget subcommittee and two community members an with extensive marketing background, according to County Executive Officer Rick Haffey.

The committee will be meeting again in mid December, then will bring a recommendation to the Board of Supervisors.

Switchback was scheduled to complete a Nevada County tourism website and present it to the Board of Supervisors Dec. 14, but the company has postponed the presentation until February.


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