Taco Bell sign appeal OKd by council
The standoff over the colors of signs for an approved Taco Bell restaurant in town has ended.The Truckee Town Council, in hearing an appeal by Taco Bell, reversed the decision of the planning commission that denied wooden signs emblazoned with Taco Bell logos. In the denial, the planning commission had taken issue with the chain’s purple and magenta colors, which did not comply with the earth tone color guidelines set out by the town.The council noted the high quality of the proposed signs, said Truckee Town Planner Duane Hall, and the overall design of the restaurant in making the decision. The new Taco Bell will be located to the east of Donner Memorial State Park, next to the Chevron gas station on Deerfield Drive.Councilwoman Barbara Green was the only person to not vote to approve the signs and lights. She was concerned the approval could set a precedent for new businesses to deviate from the town’s sign ordinance.”What we approved is something that some people say is inconsistent with the sign ordinance,” Green said. “It is setting a precedent.”The overall design of the restaurant, however, fit well with the buildings in town, she said.”I think the architecture is consistent with our mountain character,” Green said. Hall said that the fast food eatery has been tailored specifically for Truckee.”This is a Taco Bell you are never going to find elsewhere,” he said.Councilman Richard Anderson said that the fast food eatery, which will depend on highway traffic, may have a hard time attracting customers with the design of both its building and its signs.”It may be, perhaps, a little bit too modest for a location that is intended to serve highway-oriented customers,” said Anderson. The drive-thru eatery now has approval to begin construction once their building permits are issued, Hall said.
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