The Tahoe City Downtown Association has a familiar face playing a new role. Kelly Atchley will now serve as the executive director of the business group.[Ill be] putting my organizational skills to good community use, said Atchley. This is fun. I get to look at the lake. I get to talk to people. I get to make an impact on how the [Tahoe City] community survives.Atchley, who was promoted by the board at the start of the new year, said her priorities for the organization include both education and increased membership. Atchley has a long-standing joke that theres no place to buy underwear in Tahoe City. On the contrary, a few places in town offer underwear, and Atchley plans to inform the community of services and merchandise available in Tahoe City.The Tahoe City Downtown Association and Placer County have a great relationship, Atchley said, and the county relies on the business association to speak on behalf of the community. Increasing the associations membership pool will help to express a wider variety of needs and concerns.The more people that speak, the stronger the voice, Atchley said.In order to increase Tahoe City Downtown Association membership, Atchley will communicate with current members about what is and is not working for them and will also speak with non-members to explore how to encourage them to be part of the business group.In 2006 there were 126 association members and Atchley said she will aim for 250 for this year.When the Tahoe City Downtown Association was founded more than two years ago, Ed Miller served as the executive director. Due to the increasing demands of Millers own company Wild West Communications Group coupled with the increasing demands of the business association, Miller stepped down as the director last August. The Tahoe City Downtown Association, although less than two years old, has considerable responsibilities in the community, Miller said in a release. To best serve those responsibilities and represent the community we need an executive director who can dedicate sufficient time to the organization, and [Atchley] has the time and talent to do so.Miller is credited with bringing Atchley on board as his administrative assistant in the spring of 2006.[She] been with us since April and does an outstanding job, and were happy she can step up and take the role of executive director, said Tahoe City Downtown Association board president Carol Hester. We look forward to terrific progress for the Tahoe City Downtown Association in the coming year.Additionally, Linda Williams will continue with the Tahoe City Downtown Association as special projects manager. Both employees are part-time, and the association has no plans to hire anyone else.Were a good team here, Atchley said.Atchley joined the business association following her retirement from Placer County Sheriffs Department, where she was a 9-1-1 dispatcher for 20 years. Shes had an elected position on the Tahoe City Public Utility District Board of Directors for six years and she also serves on the board for the Boys & Girls Club of North Lake Tahoe.