TAHOE CITY, Calif. and#8212; After a long and thorough nation-wide search, the Tahoe City Downtown Association announced Sunday the appointment of Steve Hoch as its new executive director.

According to a press release, Hoch has more than 25 years of technology, marketing and business experience. He holds a masters in business administration from the University of Michigan, and a bachelorand#8217;s degree in managerial economics from the University of California, Davis.

Before starting his own consulting practice, Hoch worked for Hewlett-Packard, Apple and Cisco; he has also worked with web start-ups and a diverse set of clients spanning sectors, geographies and go-to-market strategies, according to the press release.

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Since he was a child, Hoch spent much of his free time at Tahoe before moving here full time four years ago.

Hoch and#8212; a passionate fundraiser and volunteer with the Humane Society of Truckee Tahoe and other local nonprofits and#8212; said he is eager to bring his experience to help Tahoe City reach the next level of success.

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and#8220;Iand#8217;m excited about joining the TCDA team,and#8221; he said in a statement. and#8220;The North Tahoe community is at a crossroads, with new projects and programs poised to reshape Tahoe City, generating growth and vitality. Iand#8217;m looking forward to working with our members, partners and neighbors to help Tahoe City reach a new level of success and prosperity, while welcoming visitors here for our unmatched fun, activities, beauty and relaxation.and#8221;

TCDA Board President Brendan Madigan and Vice President Christin Hanna, who began their roles earlier this year, said they are excited for new leadership.

and#8220;Mr. Hoch brings an amazing degree of professionalism, leadership, economic expertise, and community-based passion to our organization,and#8221; Madigan said. and#8220;Weand#8217;re beyond excited to watch Mr. Hoch usher in a new era of town-wide health and vibrancy in our mission to make the TCDA the standout voice for both downtown businesses and community members alike.

and#8220;In these challenging economic times, new perspectives and an ability to think outside of the traditional Tahoe box are paramount. We feel that Mr. Hoch is the perfect person for this.and#8221;

TCDAand#8217;s mission is to enhance and promote a vibrant and prosperous commercial and social center for the residents of and visitors to Tahoe City. Founded in 2004, the association is a nonprofit, 501(c)6 corporation composed of local merchants, property owners, community associations, residents, professionals, volunteers and contributors who are committed to working together to formulate, direct and forge a sound and prosperous future for Tahoe City and the entire North Lake Tahoe area.

TCDA presents many of Tahoe Cityand#8217;s signature events, including the recent Harvest Festival and the upcoming Holly Days Jubilee on Dec. 2-3, as well as the Heart and Solstice Festival, Fourth of July Fireworks and Summer Concerts on Commons Beach.

For information, contact TCDA at 530-583-3348 or tcda@visittahoecity.com.