Tahoe Fund appoints CEO | SierraSun.com
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Tahoe Fund appoints CEO

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Courtesy photoAmy Berry
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TAHOE CITY, Calif. andamp;#8212; The Tahoe Fund on Wednesday announced the appointment of Amy R. Berry to the new position of CEO.Berry joins the Tahoe Fund from ACCIONA Energy North America, where she was the director of Marketing and Communications and a member of the management committee for the companyandamp;#8217;s North American. The fund in a Wednesday press release describe Berry as a seasoned business executive with a successful career in building brands, developing corporate strategies, attracting media attention to causes and fostering community relations.Berry begins her new role on May 30.andamp;#8220;Amy Berry is the ideal choice to lead the Tahoe Fund at this important point in our development,andamp;#8221; said Cindy Gustafson, chair of the Tahoe Fund board and general manager of the Tahoe City Public Utility District, in a statement. andamp;#8220;She has the experience and energy to help us build the organization into a major source of funding for important conservation, education and recreation projects in Tahoe.andamp;#8221;

The Tahoe Fund, originally founded in 2010 and supported by volunteer board members, was created to raise private money to supplement dwindling public funding for such things as bike trails, lakefront parks, restoration projects, interpretive programs, and other improvements and amenities at Lake Tahoe. It is composed of various regional officials, developers and conservation group members.Learn more at http://www.tahoefund.org, or read a Sierra Sun feature story about the organization from last summer here: https://www.sierrasun.com/article/20110831/NEWS/110839969andamp;parentprofile=search

According to the press release, Berryandamp;#8217;s first priority will be the 2012 Lake Tahoe Summit, hosted this year on Aug. 13 by Nevada Sen. Dean Heller and sponsored by the Tahoe Fund. Berry will also focus on the Tahoe Fundandamp;#8217;s second annual fundraising dinner on Aug. 12, hoping to build on the success of last yearandamp;#8217;s event that raised more than $600,000. Both events will be held at Edgewood in Stateline.andamp;#8220;I look forward to working with the board, our donors, and all of the members of the Tahoe community to find solutions and funding for projects that will lead to a sustainable future for the Tahoe we all know and love,andamp;#8221; Berry said in a statement.Berry is a nine-year resident of the Reno/Tahoe area. Prior to being recruited to ACCIONA in 2010, she was the marketing director for Windspire Energy (formerly Mariah Power) in Reno, where she rebranded the company and helped bring renewable energy to communities across the US. She worked for the Reno marketing agency, Bauserman Group, and Tahoe Quarterly Magazine prior to Windspire.Before moving to the region, Berry was a Partner at Ogilvy andamp; Mather in New York City, where she worked on IBMandamp;#8217;s global advertising. She has a certification in planning from the International Association of Public Participation and a degree from Brown University.Berry was chosen by the Tahoe Fund board from an initial pool of over 60 candidates developed in a nationwide recruiting campaign by an executive search firm.


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