Tahoe real estate: Inman News founder speaks with Chase International | SierraSun.com

Tahoe real estate: Inman News founder speaks with Chase International

Special to the Sun-Bonanza
Shari Chase and Brad Inman are two of their respective industryies' leaders, in terms of real estate and journalism.
Courtesy Kelly Gesic |

Award-winning journalist Brad Inman of Inman News recently spoke to Chase International real estate associates and staff at their bi-annual company meeting on the importance of transaction compression — simplifying and speeding up the buying experience in today’s on-demand world. He also spoke about the importance of being connected.

Inman stressed the need to take advantage of technology, while not losing sight of the human element, to the 200 Realtors in attendance.

The meeting follows suit with Chase’s dedication to leading the market with new technologies, trends and a heart-centered approach.

“You should be able to buy a house as quickly as you order a latte,” he said. “Despite the fact that our world is highly automated and robots are taking center stage, people are always going to respond to the human touch.”

From “techno flippers,” who provide sellers with a certain, quick sale, to authenticating buyers in a flash, new standards for compressing transactions are rapidly being established.

Inman urged agents, at the same time, to hone in on their human skills of empathy and honesty.

“Brad Inman thinks out of the box. He is an originator and innovator. He has changed the real estate industry beyond anyone else out there,” said Shari Chase, founder, president and CEO of Chase International. “His long-term relationship with Chase International has been invaluable and it was a great privilege to have him speak with our Chase associates.

“Inman’s guidance to embrace tools that shrink transaction times while enhancing the client experience falls perfectly in line with Chase International’s forward-thinking approach.”

Brad Inman is the founder and sole owner of Inman News, real estate’s leading name in news, information and innovation since 1983. For more information, visit Inman.com.

This article was provided on behalf of Chase International, which has 10 offices in the region: Zephyr Cove, Glenbrook, Incline Village, Tahoe City, Squaw Valley, Truckee, South Lake Tahoe, Carson Valley, Sparks and Reno. For more information, visit www.chaseinternational.com.