Tahoe real estate: Marketing your property with virtual, photo tours
Special to the Sun-Bonanza
Weekly real estate update
Statistics gathered from the Incline Village MLS on 6/19/16
Houses Condos PUDs
For Sale 142 83 23
Under $1 million 31 71 11
Median Price For Sale $1,689,000 $510,000 $1,085,000
YTD Sales 2016 65 75 18
YTD Sales 2015 54 77 15
New Listings 21
In Escrow 9
Closed Escrow 5
Range in Escrow $224,900 - $1,249,000
Good photography is a very important piece of the marketing puzzle. Since most buyers are searching on the Internet, having excellent photos is the best way to showcase your house or condo and generate interest.
With the prices of properties for sale in Incline Village and Crystal Bay being relatively high, it behooves sellers and agents to use a professional photographer. Agents generally consider photography expenses to be just one part of the many marketing costs associated with selling properties.
However, just having high quality photos of the interior and exterior is not enough when it comes to marketing your property. Choosing the right types of pictures is absolutely critical if you want to put your best foot forward.
The first photo that buyers see on the MLS or anywhere on the Internet should be either a great exterior picture or a superb interior shot that will grab their attention. A picture that shows just the front door and nothing else really doesn’t cut it if you want buyers to take a closer look at your property.
The goal of photography is to tell a story and show off the best features of your place. Pictures of an interior stairway, fence or a yard that looks like “Sanford and Son” merely invite buyers to skip to the next property.
Capturing that remodeled kitchen or elegant stonework around the fireplace will entice a buyer to seek out more information about your property. Shooting pictures at the right time of day so you don’t get shadowing across the room or other defects is equally important.
Virtual tours and video walk-throughs are extremely valuable when it comes to marketing your home. While still photos are nice, they don’t really capture the flavor of what it is like to walk through or look around a room.
It’s not really a virtual tour if you are simply putting a series of still pictures on a website. All virtual tours have some element of motion either left to right or up and down with maybe an occasional still picture thrown in of smaller spaces such as bathrooms or walk-in closets.
Video walk-throughs actually take you through a property as though you are going from room to room. These can be done either with special photographic equipment or using the new virtual reality software and headsets.
At this point in time, it’s not practical to do a virtual reality presentation for every property simply because only a tiny segment of the population has the software and headsets to fully appreciate this fantastic art form. However, it is only a matter of time until this becomes mainstream in the world of real estate photography.
Many properties need to be photographed at 2 or 3 different times of the day to capture the best images due to the angle of the sun. The best photographers are always willing to accommodate agents and their sellers and do the photography at the optimum time for each property.
With the vast majority of buyers in our market living out of the area, having great photography is one of the most important aspects of marketing your property.
Don Kanare and Sabrina Belleci are the owners of RE/MAX North Lake. Read their blog and find weekly stats on their website at http://www.InsideIncline.com.
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