Tahoe tourism will be topic of forum | SierraSun.com

Tahoe tourism will be topic of forum

Sara Thompson
Sun News Service

SOUTH LAKE TAHOE ” Business people who want to hear from tourism experts on current trends and predictions for the South Shore should attend Your Town Forum: Tahoe Tourism.

The event will be hosted by the Lake Tahoe South Shore Chamber of Commerce and the Lake Tahoe Visitors Authority. It is free and lasts from 3 to 6 p.m. on Thursday at Lake Tahoe Community College.

Chamber representatives encourage all non-tourism and tourism-related businesses to send a representative to the forum so they can find out about 2009 travel trends.

Guest speakers include JoLyn Laney from the Nevada Commission on Tourism, Pettit Gilwee from California Travel and Tourism Commission, Jody Franklin from the El Dorado County Visitors Authority, and LTVA Executive Director Carol Chaplin.

The forum will consist of two parts: presentations by guest speakers and a recreation reception. Attendees will be able to sample appetizers prepared by the college’s Culinary Arts Program and learn about upcoming summer events and programs.

California and Nevada tourism representatives will detail travel trends for 2009 and discuss their partnership activities. Chaplin said the guest speaker forum will also be a great opportunity for residents to see what the state tourism agencies’ relationships are with the LTVA.

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The state agencies market nationally and internationally by highlighting certain destinations, Chaplin said. Tahoe is included in those areas because it is a significant destination for both California and Nevada.

The El Dorado County presentation will focus on marketing the region as a whole. Instead of visitors only going to specific areas in the county, the marketing effort is to promote the county as a three-day getaway. That way, visitors can go to the wineries, check out the American River and come up to Lake Tahoe, Chaplin said.

As for Chaplin’s presentation, she’ll report results from the Economic Impact Study conducted on South Shore tourism.

Chaplin will also show a preview of the LTVA’s summer campaign, which has two 15-second commercials: One will be shown at the beginning of a commercial break and highlight outdoor life, and the other at the end of the break to showcase the South Shore nightlife.

Each commercial ends by directing viewers to the Web site. The campaign also has interactive ad banners on Web sites so people can explore different South Shore activities, Chaplin said.

The LTVA will be able to see how many people go to the Web site, and what different pages Internet surfers explore. “The cool thing about the Web site component is it’s measurable,” Chaplin said.