Tourism in Mariposa rising despite rock slide | SierraSun.com
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Tourism in Mariposa rising despite rock slide

MARIPOSA, Calif. (AP) ” Tourist buses heading to Yosemite National Park still can’t pass through a stretch of Highway 140 buried under a rock slide, but that hasn’t put a damper on tourism in the foothill town of Mariposa.

Mariposa County’s hotel tax revenue rose by 6 percent from 2006 to 2007 and tourism officials are predicting the number of visitors traveling to the region will climb higher this winter.

Businesses in Mariposa say an aggressive advertising campaign by the Yosemite-Mariposa County Visitors Bureau has helped lure San Francisco Bay area and Central Valley residents, despite the detours built around the slide.



Copyright 2007 The Associated Press.


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