Tourism in Mariposa rising despite rock slide |

Tourism in Mariposa rising despite rock slide

MARIPOSA, Calif. (AP) ” Tourist buses heading to Yosemite National Park still can’t pass through a stretch of Highway 140 buried under a rock slide, but that hasn’t put a damper on tourism in the foothill town of Mariposa.

Mariposa County’s hotel tax revenue rose by 6 percent from 2006 to 2007 and tourism officials are predicting the number of visitors traveling to the region will climb higher this winter.

Businesses in Mariposa say an aggressive advertising campaign by the Yosemite-Mariposa County Visitors Bureau has helped lure San Francisco Bay area and Central Valley residents, despite the detours built around the slide.

Copyright 2007 The Associated Press.

Support Local Journalism


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User