Tourism master plan addresses development, traffic concerns at Squaw
SQUAW VALLEY – Traffic issues and developing Squaw Valley into a destination resort will be two of the biggest concerns addressed by Squaw Valley’s pending tourism master plan.
A draft of the plan should be available for review the week following Thanksgiving.
“We anticipate having a draft for selected review by the Squaw Valley MAC (Municipal Advisory Council) soon,” said Greg Cory, with Economic Research Associates in San Francisco (ERA). Cory is in charge of the putting together the master plan for Squaw Valley.
ERA began working on the draft in February 1997 and plan to have it finished before the new year. A workshop and presentation of the draft is scheduled to be held in Squaw Valley on Dec. 11.
“The workshop is for the MAC steering committee to provide input as well as any stakeholders in the valley,” Cory said. “That includes business owners and residents. We want to get feedback from the effected and interested parties on policy recommendations.”
According to Craig Poulsen, the former chairman of the Squaw Valley Tourism Master Plan Committee, the essence of the plan is to take a look at how Squaw Valley fits not only in North America, but also in North Lake Tahoe and Truckee as well.
“What can we do to make Squaw Valley a better all around destination,” Poulsen said.
The Squaw Valley plan also addresses some of the same issues that were outlined in the North Lake Tahoe Tourism Master Plan drafted in 1994.
“The issues are parallel to the North Lake plan,” Cory said. “It addresses infrastructure, governance, financing and marketing.” Although the future of Squaw Valley is included in the North Lake plan, the issues and concerns of the people in the valley were just touched on, so a Squaw Valley plan was deemed necessary.
“The biggest concern is traffic and transit and how we solve those problems,” Cory said.
And that’s not all.
“The vision is to create Squaw Valley as a world class destination resort. What can Squaw Valley do to make better use of the recreational capacity they have? How can we get people there during the shoulder season and in the summer?” Cory said. “The focus is not to accommodate the day user, it’s how to get destination visitors to Squaw Valley.”
Any individuals with concerns or issues regarding the Squaw Valley Tourism Master Plan are encouraged to call Greg Cory at his office in San Francisco. The number is (415) 956-8152.
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