Travel Symposium offers biz outlook | SierraSun.com

Travel Symposium offers biz outlook

Sierra Sun staff report

Tahoe area business owners interested in learning more about the changes and challenges in the upcoming year will have three opportunities in October to log on and listen.

The Mountain Travel Symposium is conducting a web-based workshop series designed for destination mountain travel and tourism industry professionals. Presented on a weekly basis, these web workshops offer a convenient way to gain insight into the ever-changing travel industry.

The three-part series will be Oct. 15, Oct. 21 and Oct. 29. There is a registration fee of $299. Those who attended the 2008 Mountain Travel Symposium and the 2007 Fall Forum will receive a $100 discount.

Week 1, Wednesday, Oct. 15, 11 a.m. to noon

“Emerging Lifestyles and Travel Trends: Implications for the Future of Mountain Resort Marketing…Now and Down the Road.” Presented by Peter Yesawich, PhD, Ypartnership.

This session will include highlights from two of Ypartnership’s widely-acclaimed surveys: The National Travel Monitor and The Portrait of Affluent Travelers. Preview the emerging travel habits, preferences and intentions of leisure travelers interested in visiting mountain resorts, and learn how these insights will help you prepare for the upcoming season and be used to enhancing the effectiveness of future marketing strategy.

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Peter C. Yesawich is chairman and CEO of Ypartnership, known for its sources of insights into the emerging travel habits, preferences and intentions of Americans. Peter is a frequent commentator on travel trends in major print and broadcast media outlets including The New York Times, The Los Angeles Times, The Wall Street Journal, Time, Newsweek and Business Week, CNN, CNBC, MSNBC and NPR.

Week 2, Tuesday, Oct. 21, 11 a.m. to noon

“Year 2008 Airline Industry: Revolutionary Change.” Presenter: Mike Boyd, President, The Boyd Group.

Week 3, Wednesday, Oct. 29, 11 a.m. to noon

“2008/200 Outlook: Market Forces, Indicators and Sneak Peek.” Presenter: Ralf Garrison, Principal, Mountain Travel Research Project (MTRiP).