Trilogy Artshop opens in Kings Beach
January 29, 2006
Ruben Sanchez’s shop, which opened around Thanksgiving, is more than just a skate shop. The name Trilogy Artshop should hint at that.Trilogy Arts, which has been around for about three years, was started by Sanchez and partner True Love. The brand, which designs graphics for the three board sports surfing, skating and snowboarding was born out of North Lake Tahoe by Sanchez and Love as a way to showcase the arts that go along with the three related sports. “Trilogy is surf, skate, snowboarding and the arts that surround them,” Sanchez said.Sanchez, an artist and photographer, began plastering his art onto decks for snow, skate and surf.He says that between himself and Love, the team has a passion for each of the three sports. This past fall, they opened Trilogy Artshop in Kings Beach just across from Hiro Sushi on the west end of the strip.According to Sanchez, the shop provides unique and limited products for skating and snowboarding.The store is part gallery and part skate shop, selling prints of Sanchez’s photographs as well as the company’s (and select other brands) skate and snow decks, bindings, trucks, wheels, soft goods, stickers and patches. Besides the framed art hanging on the wall, the Trilogy hardware for sale is art in itself.Decorated with intricate and hand drawn graphics, each deck is unique, and a piece of art in itself.”We look at our snowboards as individual art pieces,” Sanchez said. “Something that can be hung on the wall as well as ridden.”The decks themselves are made in Huntington Beach, Calif. by a company called Five Axis. Sanchez said that utilizing an American made product is also something Trilogy Arts prides itself on.Art is created by Sanchez, Love and other members of the Trilogy team.In addition to creating beautiful equipment, Trilogy Artshop is dedicated to the skating and riding community of the North Tahoe area.Sitting on the counter at the shop is a petition to bring a skate park to Tahoe Vista’s Regional Park, a project recently proposed by the North Tahoe Public Utility District (NTPUD).This year’s Trilogy team video, titled “Awake” showcases riders such as Destinee Perata, Darian Draper, Ryan and David Wichert, True Love and Christian Koch hucking off of cliffs and kickers in the Tahoe area, Colorado, the East Coast and the Pacific Northwest.The boards, besides just the unique graphics that make them look special, are in many cases designed in a unique way as well, they utilize technologies such as bamboo or hemp cores to dampen the ride and give the snowboards more pop.While Trilogy products may ride as well as they look, as Sanchez said, the decks are pieces of art, pieces of art made to shred.