Truckee downtown merchants elect new president, board | SierraSun.com
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Truckee downtown merchants elect new president, board

Greyson Howard/Sierra SunAlyssa Westenburg, the new president of the Truckee Downtown Merchants Association, and Dean Schaecher, the previous president.
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TRUCKEE, Calif. andamp;#8212;With a new president at the wheel, the Truckee Downtown Merchants Association is growing and developing new ideas for the townandamp;#8217;s commercial core.Alyssa Westenburg, owner of the Tourist Club downtown, was elected June 9 as the president of the Truckee Downtown Merchants Association and part of the 13-member board. The groupandamp;#8217;s membership has grown to 55 members.andamp;#8220;Weandamp;#8217;ve added new members and our board is taking on new tasks,andamp;#8221; said Stefanie Olivieri, founding member of the association.One of the biggest priorities is Truckee Thursdays, the evening downtown event going throughout the summer.andamp;#8220;Last week was great,andamp;#8221; said Andy Mond, event manager for Truckee Thursdays. andamp;#8220;Iandamp;#8217;d estimate last week attendance was at about 400 people.andamp;#8221;Mark Estee, owner of Moodyandamp;#8217;s Bistro andamp; Lounge, said beautification plans are also in the works.Downtown cleanup days, exterior white LED lights for downtown businesses and new walking maps are all a part of the plan for this summer and fall, Estee said.Donna Wood of the White Buffalo said thereandamp;#8217;s also plans to plant bulbs downtown.She said there will also be a haunted house at the Truckee Hotel, pumpkin-carving contests and other holiday events.Mike Preaseau, owner of the Cooking Gallery, outlined plans to increase occupancy downtown.andamp;#8220;Weandamp;#8217;re in the works of putting together a list of properties, business owners, and working with the chamber to figure out how we can help,andamp;#8221; Preaseau said.On the townandamp;#8217;s side, the application to become a Historic District is being considered July 31 in Sacramento, Estee said.David Griffith, redevelopment and housing coordinator for the town, said a number of street-scaping projects are planned for the summer and fall, along with new newspaper racks.And all those things should benefit the town and bring in new members, Westenburg said.andamp;#8220;There is a lot of enthusiasm for what we are doing and the benefits are tangible,andamp;#8221; she said.


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