Truckee named a California Welcome Center |

Truckee named a California Welcome Center

TRUCKEE ” Truckee is California’s latest welcome center.

The designation comes form the California Travel and Tourism Commission, turning Truckee’s visitor center run by the Truckee Donner Chamber of Commerce into a California Welcome Center, adding signs on Interstate 80, and helps promote Truckee for tourism.

“We are very excited to be designated as a California Welcome Center,” said Lynn Saunders, president and chief executive officer of the Chamber of Commerce.

Truckee is now one of 12 such welcome centers, which promote California’s Official State Visitor’s Guide and Travel Planner, which has a global circulation of 500,000 (with an additional 100,000 downloads from, according to a press release.

“This is a huge opportunity and honor for Truckee,” Truckee Town Mayor Dr. Mark Brown said in the release. “In addition to further promoting us as a key California destination and inviting more people into our town and businesses, we will be representing the entire state. It’s a real privilege.”

Saunders said she hopes the transformation of the visitors center in downtown Truckee at the train depot to the California Welcome Center will be complete by the Fourth of July.

Signs for the interstate and in town are being worked on by the Town of Truckee and Caltrans, Saunders said.

“Anecdotally, I spoke with several other centers like Santa Rosa, located in their historic downtown area ” she said she felt the signs bring people down in droves,” Saunders said.

Truckee was selected along with Tulare, Saunders said.

Truckee was selected by a committee of travel industry experts, including representatives from the California Travel and Tourism Commission, the California Division of Tourism and the California Welcome Center Program. The committee reviewed visitor traffic patterns, proximity to major interstates and the overall need for a CWC.

“We partnered with the town because we manage the visitor center under contract with the town, and they were all very positive,” Saunders said. “We also had a letter of support from the Downtown Merchants Association.”

Once established, Saunders said the welcome center could work out cooperative efforts with local businesses, like visitor stickers that get discounts at certain shops and restaurants.

Other California Welcome Centers are located in Anderson, Arcata, Auburn, Barstow, Merced, Oxnard, Oceanside, Pismo Beach, San Bernardino, San Francisco, Santa Rosa and Yucca Valley.

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