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Truckee radion station going commercial

Renee Shadforth
Colin FisherJack Davis at work at KTKE headquarters in Truckee.
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Soon Truckee’s radio station, 101.5 KTKE, will soon start to sound like a real commercial radio station.

The music format won’t change, say KTKE representatives, but the now commercial station is going to start selling advertising. The station’s Donner Pass Road location, now with an empty front room, will soon have a counter and furniture.

“We’re going to start working toward the type of professional appearance that’s needed for a business,” said Jack Davis, who is running the daily operation at the station.

Nevada Matters, which broadcasts on 1400 KBDB in Carson City, will begin leasing KTKE starting Nov. 15, Davis said.

Currently Davis and his partners, Brian Regalot and Hartley Lesser, are trying to find advertisers for the station. The three men also work with High Sierra Media Group, which tapes several local television programs. KTKE is Davis’ first radio venture. He said he is learning a lot from the people who run AM 1400.

Davis said he’s received mostly positive feedback on KTKE’s music, which he calls “eclectic.”

Like rock?

“Well … we have Buffet, we have … we have a mixture of music that people seem to like,” Davis said.

The station includes music that spans several decades, with blues, rock, reggae and other popular music genres. Davis said he would like to have emergency and road updates, a morning talk show – most likely with Lesser and his wife, Pattie – and a talk show for the drive home.

But really, Davis said, it’s the music people want to hear.

“Hopefully we’re providing the kind of music people want to hear,” he said. “For me, everyday is a learning experience.”


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