Truckee Sears celebrates new name during month-long event |

Truckee Sears celebrates new name during month-long event

During the past 15 years, dedicated Sears Authorized Retail Dealer Store owners have provided the top home appliance brands, including Kenmore, Craftsman, fitness equipment and consumer electronics products and have served valued customers nationwide. These independent owners and business partners have proudly represented Sears since 1993 in 120 locations, and in 2009 in over 900 locations. Sears is pleased to announce through March they will celebrate their success and a new name ” Sears Hometown Stores.

“We decided to change our name to better identify our stores to the customer we serve,” said Will Powell, SVP and president, Sears Hometown Stores.

The Truckee Sears branch, located on Donner Pass Road across from Smokey’s, is part of the nationwide Hometown Celebration Sweepstakes which runs through April 4. Stop by the Truckee Sears Hometown Store to enter a fantastic raffle. The Grand Prize is a Kenmore kitchen package ” Kenmore Elite dishwasher, refrigerator, range and hood. First prize is a Kenmore Elite HE5 washer dryer set. Also, each week in March a promotional offer will be featured.

“The Sears Hometown Store name better reflects how we serve the community,” said Charlie Riley, owner of the Truckee Sears Hometown store. “We have great products and great service to match. We support the local environment with energy efficient appliances, and by eliminating the need to drive 50 miles round trip.” Prices at the local stores are the same nationwide.

Stop in for your free raffle entry, or browse the selection of appliances ” water heaters, lawn and patio furniture, chainsaws, big screen TVs and more. For information, call 550-0110.

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