Truckee’s Switchback marketing firm unveils new Nevada County logo, website | SierraSun.com

Truckee’s Switchback marketing firm unveils new Nevada County logo, website

Kyle Magin
Sun News Service
Nevada County's new tourism logo was presented to Nevada County's Board of Supervisors Tuesday.
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NEVADA CITY, Calif. and#8212; Representatives from Truckee marketing firm Switchback PR unveiled the website and logo for Nevada County’s new tourism site, gonevadacounty.com, at Tuesday’s Nevada County Board of Supervisors meeting.

The website is expected to go live March 1.

Switchback’s effort was largely praised by Nevada County’s Supervisors, who last year signed the firm to a $90,000 contract to oversee the launch.

Some questioned the firm’s choice of the logo, which is pictured alongside this article, including Dist. 3 Supervisor Terry Lamphier. Grass Valley Downtown Association Executive Director Howard Levine indicated he wished the GVDA was more involved in the website’s design.

Look for more to this story later this week at http://www.sierrasun.com.