Truckee’s Switchback PR rolls out Nevada County tourism plan |

Truckee’s Switchback PR rolls out Nevada County tourism plan

Kyle Magin
Sun News Service

NEVADA CITY, Calif. and#8212; Representatives from Truckee marketing firm Switchback PR unveiled the website and logo for Nevada Countyand#8217;s new tourism site,, at Tuesdayand#8217;s Nevada County Board of Supervisors meeting. The website is expected to go live March 1.

Switchbackand#8217;s effort was largely praised by Nevada Countyand#8217;s supervisors, who last year signed the firm to a $90,000 contract to oversee the launch.

Some, including District 3 Supervisor Terry Lamphier, questioned the firmand#8217;s choice of the logo, a faded stamp complete with three small pine trees, a frilly border and the words NEVADA COUNTY over California in the middle.

It and#8220;is a seal that reflects the history of the area as well as portrays the natural beauty of the region while showing the contemporary sophistication of the culture that thrives here,and#8221; according to a Switchback presentation.

and#8220;This logo is not up to par with what this county deserves,and#8221; said David Hanson, who sits on the Nevada County Consolidated Fire Districtand#8217;s board of directors.

Some concern was raised during the past few weeks over Switchbackand#8217;s plan. Grass Valleyand#8217;s City Council contracted for a $7,000 marketing plan of its own this month, when concerns were raised the Switchback plan would have difficulties encapsulating both the eastern and western ends of the county.

and#8220;We want to make sure the various entities will get behind this,and#8221; said District 1 Supervisor Nate Beason.

Grass Valleyand#8217;s plan would work in concert with the countyand#8217;s website, said Grass Valley Administrator Dan Holler.

Grass Valley Downtown Association Executive Director Howard Levine praised Switchbackand#8217;s plan, but would have liked more input on it, he said.

and#8220;There are a lot of vagaries here,and#8221; Levine said. and#8220;Whatand#8217;s the plan in the long term? What is the business plan? We ask to be a stronger partner in what happens.and#8221;

Switchback plans to keep Grass Valley in the mix, said Brinn Wellise, who owns the firm.

and#8220;We will continue to correspond with all of the tourism partnersand#8221; as the website is rolled out to ensure they are represented, Wellise said.

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