USA Media campaigns against PUD cable plans | SierraSun.com
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USA Media campaigns against PUD cable plans

Staff Reports

Interested members of the public packed into the Truckee Sanitary District Board room with staff and board members from Nevada County’s Local Agency Formation Commission, the Truckee-Donner Public Utility District and representatives from local cable provider USA Media and telephone provider Pacific Bell.

USA Media Regional Manager Roger Terneuzen believes his aggressive television and newspaper advertisements may have played a part in bringing out an interested public.

“To everybody at the meeting, this was an incredibly important issue,” Terneuzen said. “USA Media is the one who came to the forefront to publicize the meeting. We wanted to let people make their own decisions. It was an important issue for not only USA Media, but for this community.”

USA Media placed an advertisement in the Sierra Sun the week before the meeting, and ran several advertisements on its cable system urging the public to be involved in the process. The ads also criticized the PUD’s telecommunications plans and warned customers that the endeavor was risky and the services it was planning to offer were costly.

Truckee-Donner Public Utility District General Manager Peter Holzmeister could not be reached for comment Wednesday regarding USA Media’s campaign.

One Tahoe Donner resident at the meeting, who identified himself as Jeff Lawless, said he came because the advertisement in the newspaper made him angry.

“Our local cable rates are among the highest I’ve ever seen,” he said, adding he does business all over the nation and that in his line of work, fast data uploads are extremely important. “As far as I’m concerned, the PUD can’t get into this business soon enough.”


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