Vail names Intrawest’s Bill Rock as new GM at Northstar |

Vail names Intrawest’s Bill Rock as new GM at Northstar

Sun staff report
Bill Rock

LAKE TAHOE and#8212; Bill Rock is the new chief operating officer of Northstar-at-Tahoe Resort, Vail Resorts announced Wednesday afternoon.

According to a press release from Vail, which purchased Northstar in late October, Rock will assume responsibility for all mountain and village operations associated with Northstar.

and#8220;Bill brings 14 years of experience in the mountain resort industry, including mountain operations, lodging, real estate development, association management, municipal services and commercial real estate,and#8221; said Blaise Carrig, co-president of Vail Resorts’ Mountain Division, in a statement. and#8220;Bill has a deep understanding of how to drive both guest service and profitability in the mountain resort business, as well as how to develop strong community partnerships.and#8221;

Rock joins Vail Resorts from Intrawest’s Snowshoe Mountain Resort in West Virginia, where he was president and chief operating officer since 2005. According to Vail, Rock also has served as president of Intrawest Spain since 2009, overseeing operations of the Madrid SnowZone.

From 2003-2005, Rock was chief operating officer and general manager of Durango Mountain Resort in Colorado.

He held several leadership positions in lodging and golf operations, human resources and sales at Stratton Mountain Resort in Vermont from 1998-2003.

Rock began his career in the mountain resort industry at Bristol Mountain Resort in Canandaigua, N.Y., directing marketing and sales from 1996-1998. Rock was a lieutenant in the U.S. Army from 1987-1990. He received his bachelor’s degree from Clemson University in 1987.

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