A passion for playing: Between the Notes opens in Truckee
Doug Adams lived in Truckee for four years before he discovered how to combine his passion – music – with making a living.
So he opened a music store.
“I think that’s what it’s all about when you decide what you’ll do with your life,” said Adams, who calls himself a “technician” and not a “musician.”
In order to pursue his love of music and fulfill his need to pay the bills, Adams opened Between the Notes, Truckee’s only musical instrument shop.
“I looked around for (business) opportunities and nothing worked out,” he said. “Then it occurred to me that, hey, there are no music stores in town.”
In a shared unit with the Antique Elk, Adams tested the waters with Between the Notes in mid-July. In August the antique store moved out. Earlier this month, Adams took over the lease on the unit from the antique store, and now the unit is all musical instruments.
“I’m still a non-profit at this point,” Adams joked about the difficulty of stocking inventory and getting a feel for what Truckee-ites want in a music shop.
In fact, Adams sees his store as a community benefit. He said he wants to keep his merchandise affordable so people don’t have to drive to Reno to rent their children’s band instruments. He wants people – especially kids – to feel comfortable coming in to the store, playing the guitars on display and hanging out.
“I think it’s really important to get kids involved in music at a young age,” he said, pointing to the stage he constructed in the back of the store, which he hopes to use for recitals one day.
Adams acquired his own love of music when he was young.
“I’ve been playing guitar since I was 12,” he said. “We all put mops on our heads and pretended we were The Beatles.”
Adams has two children of his own. Since he moved to Truckee with his family four years ago, he has been a stay-at-home dad while his wife worked year-round at Sugar Bowl. He has been involved in his children’s theater group and coached basketball.
Now, with one child in eighth grade and the other in high school, Adams said he is ready to take the plunge with his business venture.
Right now, Between the Notes is mostly stocked with guitars, percussion and international instruments – like drums, African flutes and Didgeridoos (Aboriginal instruments). Adams said he hopes to gather more band instruments and sheet music in the future. His goal is to stock an eclectic mix of products.
Between the Notes also offers band instrument and light guitar repair.
Although Adams intends to make ends meet with Between the Notes, he hopes the community can see beyond that.
“While this is a for-profit business, I do believe this is an asset to the community,” Adams said. “Music is valuable to a community.”
Between the Notes is located at 11075 Donner Pass Road. Call 582-9378 for more information.
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