A Reno-Tahoe social media marketing game plan for the holidays (pt. 2) | SierraSun.com

A Reno-Tahoe social media marketing game plan for the holidays (pt. 2)

Melissa Sweat
Special to the Bonanza

Editor’s note

This is the second in a two-part series of tips to maximize your social media reach during the holidays. Click here to read Part 1.

LAKE TAHOE — As a local business owner, are you concerned about finding the best way to market your products during the holiday season?

Don’t worry, we’re back with more tips on how you can use social media to showcase your products/services.

HOW TO WIN ON YOUTUBE

You may have heard that YouTube is the 2nd largest search engine on the internet. So, it’s definitely a social media platform you don’t want to overlook this holiday marketing season:

Create a video featuring your holiday special and promote it through YouTube’s advertising feature.

Share about your seasonal products and services in a memorable video while giving customers an inside look at your business

Remember with video advertising, to focus on making an emotional connection with your audience.

HOW TO WIN ON PINTEREST

Pinterest is currently rolling out their advertising options to all businesses, so if you’re not active on Pinterest yet, it’s a good idea to start seeing what the community is all about.

While you wait on advertising, you may want to get ahead of the game and start positioning yourself as the go-to resource in your industry:

If you have an email list of customers, do a search on Pinterest and start following some of their boards. Re-pin some of your favorite items you find and your customers will likely start to return the favor.

Share your knowledge with the Pinterest community by pinning your blog posts, inspiring images, special offers, videos, and more. Make sure to include local hashtags and keywords that are relevant to your business.

Show love for your local community. Create a board just for place pins and highlight some of your favorite local businesses and attractions. Highlight what’s amazing about Lake Tahoe and Reno in creative pin boards and you’re sure to attract more local love, in turn.

HOW TO WIN ON INSTAGRAM

As with Pinterest, advertising is not yet available on Instagram for all businesses.

Still, 73 percent of marketers feel Instagram is the “breakout social network of 2014” with big opportunities there for making your mark:

If you’re not already on Instagram, start by following your Facebook friends and appropriate contacts from your smartphone.

Next, follow and engage with the Lake Tahoe and Reno community by searching for local hashtags. Make sure to also include some of the top overall tags on Instagram as this can give your account a bigger reach, even in the local community.

Aim for sharing at least one photo every day to start, then begin to add occasional photos featuring information on special deals and offerings. Just remember to always keep your posts creative and engaging!

With these strategies, your Lake Tahoe or Reno business will be well on its way to social media success this holiday season.

Melissa Sweat is a content marketer at Out & About Marketing, an Incline Village-based digital marketing and social media consulting firm. This article first appeared on http://www.outandaboutmarketing.com.