Adopt-a-Cause campaign raises more than $7,000 |

Adopt-a-Cause campaign raises more than $7,000

TAHOE/TRUCKEE, Calif. and#8212; For the first year in the Adopt-A-Cause campaign, employees at Northstar sporting goods shops, part of the Specialty Sports Venture (SSV) collection, chose to raise funds for the Tahoe Fund, an organization founded to raise money for a sustainable future in the Lake Tahoe basin including funding for environmental improvement projects such as bike trails, public parks, restoration projects and interpretive programs. The Northstar team in their inaugural year raised $3,572 to help support Tahoe Fund.

Employees in the 16 Heavenly Sports stores participating in the 14th annual Adopt-A-Cause holiday fundraising program raised $3,511 for Tahoe Magic, an organization that serves families and individuals in the Tahoe community in need of temporary financial assistance.

Making the donation even sweeter for both organizations is the matching donation of 50 cents for every dollar raised on individual contributions up to $100 from the Vail Resorts Echo program. That additional $1,785 brings the total check for the Tahoe Fund to $5,357 and the $1,754 match boosted the total Tahoe Magic contribution to $5,265.

The Adopt-A-Cause campaign is part of a company-wide effort among the 165 sporting goods stores of Specialty Sports Venture (SSV) based in Broomfield, Colo. Hundreds of employees working in four states (Colorado, California, Utah and Nevada) raised a record-breaking amount this year for the 17 local charities selected by the different regions during the 14th annual fundraiser. Customers shopping between Thanksgiving weekend and Jan. 8, 2012 donated a grand total of $143,802. A matching contribution of $69,451 was made by Vail Resortsand#8217; Echo program to benefit the 17 charitable organizations in the communities where the stores operate.

and#8220;Our entire team from front line employees to merchandise buyers and store managers really elevated their efforts this year for our most successful campaigns ever,and#8221; said Kat Jobanputra, COO of Specialty Sports Venture, the retail division of Vail Resorts. and#8220;A big part of the enthusiasm for Adopt-A-Cause is that the dollars we raise go directly back into the various communities where our employees live, work and play and we think that is vitally important to our employees and our communities.and#8221;

and#8212; Submitted to

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