Alpine Meadows Ski Resort installs breakthrough chair lift safety technology for children |

Alpine Meadows Ski Resort installs breakthrough chair lift safety technology for children

TAHOE CITY, Calif. and#8212; Alpine Meadows Ski Resort will become North Americaand#8217;s first ski resort to partner with Magnestick. Based in Chambery, France, Magnestick offers the newest technological system in ski chair lift safety.-

Magnestick has engineered an electromagnetic seat back and corresponding magnetic vest worn by children riding a chair lift. Chair lift seat backs are equipped with a magnet which holds a child wearing a Magnestick vest securely in place for the duration of the lift ride. When a child reaches the chair lift deboarding platform, the Magnestick vest is deactivated, allowing for a seamless release.

The Magnestick system will be installed to the Meadow and Subway chair lifts at Alpine Meadows. and#8220;Magnestick offers an additional element of safety to two of Alpineand#8217;s most popular chair lifts for kids,and#8221; said Kent Hoopingarner, Alpine Meadows general manager. Every child enrolled in the childrenand#8217;s ski or snowboard programs will receive a Magnestick vest for the day. If children are not enrolled in a program, parents may choose to rent a vest.-

The implementation of Magnestick aligns with Alpine Meadowsand#8217; initiative to incorporate emerging technologies intended to enhance guest experience through added safety, convenience, value or entertainment. Other recent resort improvements include implementation of the Flaik GPS tracking system, radio frequency identification (RFID) chair lift gates, the Alpine Club frequent skier program offering guests reloadable lift ticketing capabilities from home, and the Bandwagon musical snow cat entertainment system.—

Installation of the Magnestick system will begin during the fall of 2010 and will be available to guests for the 2010/2011 ski season.-

Ranked as a top winter resort by SKI Magazine, Alpine Meadows Ski Resort blends an authentic mountain experience with cutting-edge technology. Focusing on online savings programs, Alpine Meadows offers guests everyday ticket savings with adult prices starting at $50 for winter 2010/2011. Alpine is situated in the Tahoe National Forest and offers skiers and snowboarders 2,400 acres of terrain. With 14 lifts, more than 100 trails, and majestic views of Lake Tahoe, Alpine Meadows is accessed via Interstate 80, 45 miles west of Reno, Nev. and 200 miles east of San Francisco, Calif. Alpine Meadowsand#8217; parent company is San Francisco, Calif.-based JMA Ventures, LLC. JMA is a full service real estate investment firm, serving as managing member of more than $500 million in existing projects. Visit or call 530-583-4232 for more information about Alpine Meadows.

and#8212; Submitted to

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