Breaking a leg for Tahoe tourism | SierraSun.com

Breaking a leg for Tahoe tourism

Jamie Bate
Editor's Notebook

Am I the only one a little peeved that our esteemed governor, Arnold Schwarzenegger, broke his leg skiing?

Now don’t get me wrong, I’m not upset with the big lug for fracturing his right femur while having fun on the slopes. Nope, snapping a leg bone doesn’t induce giggles, not even ” I’ll bet ” in the mighty Governator.

What irks me is the leader of the world’s fifth or sixth largest economy did so while skiing in Idaho. Idaho is a fine state, what with those tubers and all. But even with those potatoes supplying a quarter of the nation’s spud need, where does it rank?

And I’m sure Sun Valley, where Arnold did the deed, is a swell place. I mean the resort there even has “Arnold’s Run.” Why would he ski anywhere else? To lure our leader back home it’s about time one of our resorts named a run the “Terminator.”

But come on, shouldn’t the man at the helm of the Golden State be breaking his bones on the home slopes? Think of all the free marketing Sun Valley is getting out of the Governator’s agony. And it doesn’t do squat for Tahoe’s resorts.

Granted, Arnold did a commercial about a year ago promoting California’s skiing, but I doubt if he even strained one of those famous pecs doing so. Fracturing a femur is much more attention-grabbing.

And that was a season ago. The North Lake Tahoe Resort Association is going to use some $1.6 million to market and brand the North Shore in magazines and various other media in the next year. And a lot of those new dollars will again go toward getting people from other places to ski our resorts.

Now just think of the marketing opportunities had Arnold tweaked his leg at, say, Alpine Meadows, where, I’ve heard he used to own a home before packing off for Idaho.

“Pure Experiences” is the marketing campaign the NLTRA is using to lure folks up here. What is a more pure experience than breaking a bone? Tie that to our movie star/governor’s recent experience and you’ve got thousands of gapers flocking to the slopes in search of Arnold getting pulled off the mountain by ski patrol.

Ouch…

Jamie Bate is the editor of the Sierra Sun. Reach him at jbate@sierrasun.com.