Business Briefs |

Business Briefs

Staff reportsTahoe Mountain Resorts priority reservation holders had the first opportunity to own homesites in The Ridge and The Woods, the newest neighborhoods in the Gray’s Crossing subdivision. The homesites, ranging from $300,000 to $775,000, were offered to current Tahoe Mountain Resorts property owners. 126 of the available 195 were sold in three hours, according to Toby Baird of Switchback Public Relations and Marketing. The remaining 69 homesites in The Ridge and The Woods will be offered to the general public Sept. 17. Gray’s Crossing will be home to a private Jacobsen-Hardy designed golf course which will be limited to only 400 Tahoe Mountain Club members. The course, which broke ground this spring, is expected to open in the summer of 2007.The strong sales in The Ridge and The Woods follow a complete sellout in just three hours last year in Gray’s Crossing’s first offering, The Bluffs. Included in the Gray’s Crossing project are 89 cottages, 21 lofts in the Village at Gray’s Crossing, and up to 112 additional single-family lots, and 115 attached townhomes and/or duplex units. New chef helms Pacific Crest GrillStaff reportsDoug Kreidler is bringing 22 years of culinary experience to Pacific Crest Grill in Truckee as the new executive chef.Kreidler has been at the forefront of avant-garde culinary arts since his first apprenticeship under the world famous chef/owner, Parker Bosley of Sammy’s in the Flats, in Cleveland, Ohio. To further his career, Kreidler relocated to the culinary epicenter of the West Coast, San Francisco. It was there that he worked with another culinary guru, Joyce Goldstein, of Square One restaurant. Following his years at Square One, Kreidler became executive Chef of a Mediterranean restaurant, Lorizone Alexanders, in the East Bay town of Orinda where he cultivated his experience managing food costs and working with fresh, extruded and rolled pasta.In 1992, drawn by the allure of the Sierra lifestyle, Kreidler relocated to Lake Tahoe and worked as executive chef for the lakeside restaurant, Chambers Landing and Grahams of Squaw Valley until 2003, when he opened his own restaurant, Café Echo, in Tahoe City. Switchback expands teamSwitchback Public Relations and Marketing has recently hired Truckee resident Katie Shaffer as an account coordinator.Born and raised in New Jersey, Shaffer moved to Truckee 24 years ago. Having traveled west upon graduation from Ohio Wesleyan University, Shaffer arrived in Truckee when there was one blinking light and no fast food restaurants. She has called Truckee home ever since. Shaffer previously held positions as marketing manager for the University of Nevada Press, a publisher of scholarly books, as publicist for the North Tahoe Fine Arts Council, and for the last six years, as a regular columnist for the Sierra Sun. In addition to numerous volunteer positions, Shaffer has teamed with her husband in a reclaimed lumber business, and has built five homes locally as an owner-builder. Her responsibilities at Switchback include assisting with account work, maintaining client and media relations, writing press releases, event coordination and new business development. She also oversees the internship program. For more information call 530-550-2252 or visit the web site at

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