Calling artists and sponsors for ‘Chalk Tahoe’ |

Calling artists and sponsors for ‘Chalk Tahoe’

TAHOE/TRUCKEE, Calif. – The cobblestone streets of the Northstar Village will become canvases for critically acclaimed artists Labor Day weekend for the first-time event – Chalk Tahoe. Chalk Tahoe is a free event open to the public Aug. 31 to Sept. 3, 2012.

San Francisco-based artist Jay Mercado will be featured as the title artist. Mercado is known for his dramatic and realistic paintings, showcasing the beauty of natural objects and paying homage to his family’s agricultural history. While Mercado usually uses oil to create his artwork, chalk will become his medium for Chalk Tahoe. Mercado has participated in the Santa Barbara Chalk Festival for 10 years. The Tahoe Truckee Community Foundation, the nonprofit behind the event, is proud to have such a talent on board.

“I’m truly honored to be invited to participate in the inaugural Chalk Tahoe at Northstar,” said Mercado. “I wholeheartedly believe that creative expression is a gift that is meant be shared, and there is no better way to do so than by joining in a street painting celebration. It’s where vibrant art happens everywhere simultaneously. It’s a visual spectacle as a cavalcade of color unfolds on the street. And most important, it’s a solid community coming together in an uplifting way for a shared purpose. That is why I choose to jump in and join the fun!”

Mercado will be joined by the gifted hands of five presenting artists and countless other creative participants. Aimee Had and Wes Lee are the first confirmed presenting artists for Chalk Tahoe. Had is a Truckee resident. Her whimsical images are popular with art lovers and animal lovers alike. Had has the unique ability to capture the intimate personality of her subject matter whether it is her canine companions or a unique natural landscape. Like Mercado, Had will trade in her trusty oil paints for chalk.

Wes Lee is a Reno, Nev. native and passionate about the arts. Lee’s sensuous and captivating images study the beauty of the human form with complexity and drama. Lee has participated in other chalk festivals and will surely make something truly magnificent out of Northstar’s cobblestone corridors.

Artists at Chalk Tahoe will fill every possible corner of the Northstar Village with art, turning it into an open-air gallery. Even children have the opportunity to express their artistic side with 2 x 2-foot children’s squares. “The Tahoe Truckee Community Foundation and Chalk Tahoe invite artists of all levels to participate in the event,” said Event Producer Scott Corridan. “The children’s squares are a great way to get involved with the event. Kids can let their creative juices flow right next to professional artists.”

Children’s squares can be purchased for $50 per square.

Chalk Tahoe is currently seeking sponsorship for the artist squares starting with the title sponsor for $15,000; presenting sponsor $5,000; gold sponsor $1,000; silver sponsor $500; and bronze sponsorship for $250. If interested in participating as an artist or sponsorship contact Corridan at, 530-388-0214 or visit

The Tahoe Truckee Community Foundation is a non-profit organization that focuses their efforts on arts, culture, and civic life education and youth development environment, recreation, and animal welfare health and human services to Lake Tahoe communities. To learn more call 530-587-1776 or visit

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