Cebridge sets the record straight | SierraSun.com

Cebridge sets the record straight

Pete Abel
Guest column

Some confusion has resulted from a Truckee Donner Public Utility District print ad (published in the March 25 edition of the Sierra Sun), as well as a letter to the editor (published in the March 30 edition).

While we believe this confusion is limited, to prevent it from spreading we felt it was appropriate to set the record straight.

First, Cebridge did not file a lawsuit on March 25, against either LAFCo or the TDPUD. To the contrary: About five months ago, Cebridge asked the superior court to review LAFCo’s October approval of the TDPUD’s fiber network plan. A court review is part of the normal process followed in California for LAFCo decisions of this nature, and that review is ultimately beneficial to all parties concerned because it helps bring additional ” if not final ” clarity to the outstanding questions regarding whether or not the TDPUD’s fiber network proposal is consistent with all relevant California laws.

Second, the TDPUD announced in January that ” because Cebridge had not sued their organization ” they were free to move forward with their fiber network plans and intended to do so. In that light, last Friday’s TDPUD ad was especially confusing. Regardless, we have (in recent months) established a very cordial, open dialogue with several TDPUD board members and staff, and we hope we can continue that dialogue, out of respect for our larger relationship. We are ultimately confident such dialogue will be possible, given that the board members and staff who have been most open to talking with us understand that our past disagreements are not personal, they are professional, and at the very least we can and should treat each other with respect.

Third, Cebridge’s local managers and staff are not focusing their time and resources on the court review and associated proceedings. To the contrary, our local employees are steadfastly focused on one objective and one objective only ” improving the quality of our service to customers. Such focus has helped them accomplish a great deal in the last several months ” increasing Internet speeds, improving the quality and reliability of pictures for Reno and Sacramento TV stations, and launching a high-definition television service. And while we still have room for improvement, the larger community has taken note of the positive changes made so far. Case in point: Our base of cable TV customers has stabilized, and we’ve added hundreds of new high-speed Internet customers since last August. Those customers know they have many competitive choices and do not need to become or remain our customers, but they have decided to stay with Cebridge because they clearly appreciate the improvements we are making and recognize that we are committed to keeping our promises.

Pete Abel is vice president of community relations for Cebridge Connections.