Cheerio to cereal savings |

Cheerio to cereal savings

Martina Geronimo
Special to the Sun

TAHOE/TRUCKEE, Calif. and#8212; Preparing cereal in the morning, simple. Remembering cereal slogans, just as easy. Saving on cereal, not so much. Americans buy billions of boxes of cereals each year. Here are four ways to save on the break favorite.

1. Buy generic and#8212; According to a Yale University study in 2009, marketing to children costs cereal makers more than $156 million a year. Itand#8217;s no wonder they will be enticed by the next sugarcoated cereal with an accompanying catchy jingle. Brand name cereals are higher priced because of the advertising, marketing and even placement costs, not because of better taste. Peruse the cereals a little further and you will find the gems of the aisle are in the tousled plastic bags or less colorful boxes of generic brand cereal. If the kids are not convinced by the appearance, itand#8217;s okay to cheat just a little and disguise these cereals in convenient cereal containers that will eventually prove their worth at a mere $5-$6.

2. Stock up and#8212; Cereal can be eaten for break, lunch, dinner or a snack, which makes it easy to disappear as quickly as you can restock it. When your familyand#8217;s favorite cereal is on sale, buy extra. Cereal has a long shelf life, and it will eventually get eaten.

3. Cut the box and#8212; Among the nutritional facts, games and promotion for other flavors of cereal, a coupon can be found. Wait to use these coupons when that particular cereal is on sale and you can find yourself an even better deal. So before throwing away the box, make sure to check the inside and outside of the box for hidden savings.-

4. Use the web site and#8212; Cereal savings could be just a click away. The Kelloggand#8217;s and General Milland#8217;s web sites will often have pages for printable coupons. Check these sites regularly for new deals.

Whatever type of cereal you grab for in the morning from honey bunches of oats to the more fruitful varieties; cereal can always be the breakfast of champions when youand#8217;re not breaking your budget.-

Martina Geronimo is a journalist and freelance writer for

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