Alex Mourelatos’ leadership is rooted in his vision of an eco-friendly, healthy and balanced community on the North Shore.

“It’s just a belief in the huge potential that the North Shore has in building a better, stronger community,” said Mourelatos, who describes himself as a stubborn, yet passionate guy.

Born and raised in San Francisco, Mourelatos spent 17 years working with Accenture, a multibillion-dollar global management consulting and technology firm.

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He left that life four years ago to run the family business, Mourelatos Lakeshore Resort, located on the shores of Tahoe Vista.

“Personally, it was because I wanted to spend more time at home with my family,” he said.

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But the change of pace never left Mourelatos idling. He has since filled his time running his business, pursuing an affordable-housing development and serving on the Resort Association board and as vice president of the North Tahoe Business Association.

And in the center of all he does, Mourelatos is driven by several over-arching passions.

“I think I have a vision,” Mourelatos said. “I think a lot of people have a vision … we need more people like that to step up and participate and play a role … to bring their visions ” to commit to working through the issues.”

He envisions the North Shore as a hub for eco-friendly development, using local collaboration and innovative technology to attract exposure and investment.

Affordable housing is a much-needed asset to support any healthy economy, he said.

And the community, stretching from Brockway to Tahoma and including every pocket neighborhood, must unify to find ways to generate local commerce, he said.

“Only if we come together and collaborate can we attract the public and private investments to achieve an eco-friendly community,” Mourelatos said.

But Mourelatos knows that his vision won’t happen immediately.

So he’s focused on smaller steps in the immediate future, such as the Kings Beach Commercial Core Improvement Project, the proposed concepts for the Community Enhancement Program and improving the resort association’s marketing strategy.

“It’s not going to happen overnight,” he said. “It’s more about working towards your values.”