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District moves ahead in superintendent hunt

Bill Kraus graphic illustration/Sierra SunThe search for the next superintendent of the Tahoe Truckee Unified School District has benefited from the graphic artistry of Trustee Bill Kraus, who designed the recruiting brochure at no cost.
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Serving on a school district board of trustees is a job that forces one to wear multiple hats.

A graphic designer by trade, Bill Kraus was elected to the Tahoe Truckee Unified School District’s board last year. Now, he has put his graphic skills to work for the district to design a recruiting brochure for the search for a new superintendent.

The design project could have cost the district up to $1,000 if it chose to put the project out to bid, Kraus said. He said he was asked during a board meeting to produce the brochure because of his graphic design expertise and his knowledge of the district.



“I don’t want anyone to think there is any self promotion,” Kraus said.

The design Kraus settled on resembles a scrapbook, with handwritten information on index cards, Post-it notes, a clipboard and ringed binders, displayed in a montage with Polaroid-like snapshots of students, campuses and student activities.



Kraus donated his time and skill to the project, which took about eight hours spread over two days.

Jo Lynn Wilson is serving as the interim superintendent, an office she has filled twice during this calendar year, the first during former Superintendent Dennis Williams’ medical leave. Williams quit unexpectedly in July following a successful recovery from four-way bypass heart surgery.

The district conducted public workshops in October to gather comment as to the challenges and strengths within the district, as well as characteristics desirable in a new superintendent.

The results of the public feedback now appear on the tri-fold brochure that Kraus designed and was published by Copy Edge Digital Printing in Kings Beach.

Supporting local business was one reason Kraus picked the Kings Beach printer.

The district will send about 600 brochures by Friday to the executive search firm Cosca Group based in Fairfield, Calif. Retained by the board earlier this year, the firm will distribute the pamphlet through its network partners nationwide and to every county office in California.

Kraus will be one of four Tahoe-Truckee trustees who will attend a California School Board Association education conference next week and distribute copies of the glossy brochure there.

Copies will also be available at the district offices on Donner Pass Road in Truckee.

The deadline for applications is Jan. 4, 2008, according to Cosca Group Search Consultant Steve Goldstone, giving potential candidates seven weeks to apply.

After the deadline, the board will conduct interviews of the finalists, assisted by the consulting firm. The board could hire a new superintendent as early as February and as late as April, according to Kraus.

Because of potential scheduling conflicts, the new superintendent may not be able to join the district until next fall, Kraus said. Although the Cosca Group was able to produce its own recruiting brochures, Kraus said the district wanted something special.

“The [Tahoe Truckee] trustees wanted something more [out] of the ordinary, that emphasized the beauty of our region and the personality of our district, in order to catch the attention of potential candidates,” Kraus said.

It is in everyone’s best interest to attract as many candidates as possible, he said, and part of that is marketing the area as well as the district.


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